Marketing Manager

Location - Bristol
Employment Type - Full Time - Permanent
Salary - Up to £48,000 per annum
Hours Per Week - 37.5

This is a brilliant opportunity for the right person, who will work across a broad range of digital marketing activities including SEO, content strategy, social media, email campaigns and utilising analytics tools to report on e-commerce performance.

The role of Marketing Manager will be very hands on, looking at the Sales generated throughout the business and then implementing Marketing measures to enhance revenue across the Group. The successful candidate will be working with and managing two other marketing team members as well as working directly with our in-house design and web development team.

Key Responsibilities:

  • Own the execution of all Marketing activities
  • Be a Guardian for Marketing – ensuring positive outcomes for activities
  • Manage and develop a team of Digital Marketers
  • Plan and execute all paid digital marketing campaigns
  • Devise strategies to drive quality traffic to our website and stores
  • Measure and report performance of all digital marketing campaigns and assess against KPIs
  • Responsible for planning and budgetary control of all digital marketing channels
  • Work with our Web team to improve usability, design, content and conversion of our websites
  • Analyse results of campaigns and action improvements to drive better performance
  • Propose, based on value, new and amended activities to deliver improved customer outcomes and business value
  • Focus on following disciplines (currently):
  1. Email Marketing (cross sell focused)
  2. Social Media Marketing and Reputation Management
  3. Video and Content Development and delivery
  4. PPC and SEO
  • Utilise data to support targeted cross sell, up sell, and also understand where we are creating and losing customer value in the business

You’ll have the following skills & experience:

  • Use a range of interpersonal skills effectively to communicate with all levels of seniority across the business using appropriate channels
  • Demonstrate an understanding of client needs and apply this knowledge when considering digital development recommendations, reporting, updates, etc.
  • Apply strong analytical skills to corporate data to interpret and make recommendations to the business
  • Possess a competent level of technical knowledge to be able to support tasks across teams
  • Able to influence key audiences in the business and flex style and messages to engage stakeholders
  • SEO tools, Ahrefs, Agency Analytics
  • Google Analytics, and core Google suite tools

What can we offer you?

  • 25 days annual leave, increasing to a maximum of 27 with each year of service and 30 days after 5 years service
  • Enhanced maternity and paternity packages
  • Hybrid working – 3 days from home and 2 in the office
  • Life Assurance - 4 x salary
  • Cash incentive for employee referrals
  • 100s of SBG exclusive retailer discounts
  • Professional Wellbeing, Health & Fitness app
  • Pension scheme
  • Employee Assistance Programme
  • Cycle to Work scheme
  • Eye care vouchers
  • Events – Staff appreciation, Christmas & summer parties and community support day